Privacy Policy

BSM HAIR ("we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at bsm-hair.com or submit an inquiry through our contact form.

1. Information We Collect

• Contact form data: Name, email address, company name, country/region, product interests, and any message you voluntarily provide when submitting an inquiry via our Web3Forms-powered contact form.
• Usage data: IP address (anonymized), browser type, operating system, referring pages, visit duration, and pages viewed — collected via Google Analytics 4 and Microsoft Clarity for website improvement purposes only.
• Cookies: We use essential cookies for site functionality and analytics cookies (GA4 / Clarity) to understand visitor behavior. No advertising/tracking cookies are used.

2. How We Use Your Information

• To respond to your inquiry within 24 hours and provide product information, quotations, or OEM/ODM consultation.
• To improve our website content, user experience, and product offerings based on aggregated usage data.
• To comply with legal obligations or protect our rights in case of disputes.

3. Data Sharing & Third Parties

• Web3Forms: Contact form submissions are processed by Web3Forms (web3forms.com) and delivered to our email (jennifer.zhang@bsm-hair.com). Web3Forms processes data under their own privacy policy.
• Google Analytics 4: Anonymized usage data is sent to Google servers for analytics reporting. See Google's Privacy Policy.
• Microsoft Clarity: Session recording and heatmaps are stored on Microsoft servers. See Microsoft Privacy Statement.
• We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Data Retention

Contact form submissions are retained for up to 2 years for business record-keeping purposes, unless you request deletion. Analytics data is retained according to Google Analytics and Microsoft Clarity retention policies (typically 26–90 days for raw data).

5. Your Rights (GDPR / Data Protection)

If you are located in the European Economic Area (EEA), you have the following rights under GDPR:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate data.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten").li>
• Right to Restrict Processing: Limit how we process your data.
• Data Portability: Receive your data in a structured, machine-readable format.

To exercise any of these rights, email us at jennifer.zhang@bsm-hair.com or WhatsApp +86 13648449300. We will respond within 30 days.

6. Security

We implement reasonable technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our services are directed at B2B wholesale customers (distributors, salons, private label brands). We do not knowingly collect personal information from children under 18.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective date" at the top indicates the latest revision. Continued use of our website after changes constitutes acceptance of the updated policy.

9. Contact Us

For privacy-related questions or requests:
BSM International Trading (Chongqing) Co., Ltd.
Email: jennifer.zhang@bsm-hair.com
WhatsApp: +86 13648449300
Address: Qingdao / Chongqing, China